Director of Marketing

We are looking for a strategic and results-driven Director of Marketing to lead marketing initiatives across a portfolio of 21 apartment communities in Los Angeles, California. This contract opportunity combines high-level planning with day-to-day execution, supporting both newly launched luxury properties and established assets. The role partners closely with cross-functional teams to strengthen brand presence, drive relevant traffic, and support leasing and revenue goals through integrated marketing programs.

Responsibilities:
• Create and lead annual and property-level marketing strategies that support occupancy, revenue growth, resident retention, and brand positioning objectives.
• Direct marketing efforts for community launches, renovations, and repositioning projects, including campaign planning, creative development, and go-to-market execution.
• Evaluate market conditions, customer trends, and competitor activity to refine messaging, pricing support, and promotional strategy.
• Oversee digital and traditional advertising programs across channels such as search, social media, remarketing, geotargeting, events, and partnership campaigns.
• Manage relationships with media partners, agencies, and vendors, negotiating placements and monitoring performance to maximize return on investment.
• Track campaign effectiveness through lead generation, conversion, and cost metrics, and present actionable insights to improve channel performance.
• Maintain accurate and compelling property visibility across websites, listing platforms, and other online marketing channels.
• Guide brand development across the portfolio by ensuring consistent creative standards, strong storytelling, and alignment with each community’s market position.
• Administer the marketing budget across multiple properties, balancing spending priorities with business goals and resource efficiency.
• Collaborate with Operations, Asset Management, Business Information Systems, and Learning & Development to align marketing activity with broader company objectives.

Qualifications:

• Proven experience leading multi-channel marketing strategy and execution in a senior marketing role.
• Strong background in digital marketing, including paid search, social media advertising, analytics, and lead generation optimization.
• Demonstrated ability to build brand awareness and develop positioning strategies across multiple business units or locations.
• Experience using data and performance metrics, including Google Analytics, to guide decisions and measure campaign success.
• Familiarity with social media platforms and best practices for audience engagement, paid promotion, and content performance.
• Ability to manage budgets, vendor relationships, and multiple concurrent projects in a fast-paced environment.
• Strong collaboration and communication skills, with experience partnering across departments to deliver business results.
• B2B marketing knowledge is valued, along with the ability to adapt marketing strategy to different audiences and objectives.

Compensation

$61.75-$71.50 Hourly

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