Media Planner
Media Planner
Remote in DFW! Must be local to DFW area!
A well-established, full-service advertising agency is seeking a Senior Media Planner to act as a strategic partner across key accounts. This role sits at the center of media, creative, and client strategy—translating complex briefs into integrated plans that drive performance.
What You’ll Do
Media Strategy & Planning
- Build integrated media plans across broadcast, OOH, print, paid social, programmatic, and digital
- Translate audience insights, budgets, and objectives into structured plans and buying frameworks
- Leverage research tools and platform data to inform channel mix and targeting strategy
Innovation & Strategic Input
- Apply emerging tools and AI-driven insights to improve targeting, forecasting, and planning efficiency
- Bring proactive, forward-thinking recommendations to internal teams and clients
- Support new business efforts, including media strategy development and pitch participation
Campaign Oversight & Quality
- Act as a final QA layer on campaign builds to ensure accuracy across targeting, timing, and budget allocation
- Monitor pacing and performance at a high level to ensure alignment with strategy
Qualifications:
What You Bring
- 3–6 years of agency-side media planning experience
- Proven ability to build and present integrated media plans across traditional and digital channels
- Experience with programmatic and digital platforms (e.g., Trade Desk, StackAdapt, or similar)
- Strong understanding of media math (CPM, reach/frequency, budget allocation)
- Experience using audience research tools (MRI-Simmons, comScore, or equivalent)
- Strong communication skills with the ability to articulate strategy and rationale clearly
- Curiosity around how AI and emerging tech are shaping media planning
Compensation
$80,000.00-$85,000.00 YearlyAbout Us
Innovation starts with people.®
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