Marketing Analyst

We are looking for a Marketing Analyst to support B2B media performance through hands-on campaign management, analytics, and reporting in Minneapolis, Minnesota. This Contract position is ideal for a data-driven marketing specialist who can connect channel execution with measurable business outcomes. The role partners with internal stakeholders, external media platforms, and client teams to improve campaign efficiency, strengthen attribution accuracy, and communicate performance insights clearly.

Responsibilities:
• Lead the day-to-day delivery of B2B paid media programs across search, social, and programmatic platforms, ensuring campaigns launch accurately and scale effectively.
• Manage campaign setup details such as tracking parameters, ad trafficking, quality checks, and creative scheduling to maintain flawless execution across partners.
• Monitor performance closely and refine bids, budgets, audience targeting, and testing plans to improve efficiency and support pipeline goals.
• Create meaningful reports and dashboards using analytics and business intelligence tools, turning raw performance data into actionable recommendations.
• Analyze campaign data from multiple sources, organize findings, and present concise insights to internal teams and client stakeholders.
• Maintain reliable measurement frameworks by overseeing conversion tracking, event tagging, attribution inputs, and data feed accuracy across channels.
• Investigate reporting inconsistencies and resolve data issues to preserve confidence in campaign performance and decision-making.
• Track media spend against plan, reconcile billing details with actual delivery, and prepare accurate monthly budget summaries for review.
• Contribute to broader paid media strategy, experimentation plans, and ad hoc requests by offering responsive, solution-focused support.

Qualifications:

• At least 5 years of experience managing performance-focused digital marketing campaigns across paid search, paid social, and programmatic media.
• Hands-on expertise with analytics and reporting platforms such as GA4, along with familiarity with advertising platform reporting and attribution tools.
• Demonstrated success optimizing campaigns against performance metrics such as efficiency, conversion outcomes, and pipeline contribution.
• Strong working knowledge of tracking setup, URL tagging, conversion measurement, and cross-channel attribution practices.
• Advanced analytical skills with Excel and experience building reports in tools such as Power BI or Looker Studio.
• Ability to translate complex data into clear business recommendations for both internal partners and client audiences.
• Strong organizational skills, attention to detail, and comfort managing budgets, pacing, and reconciliation tasks.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field is preferred; platform certifications are a plus.

Compensation

$60.80-$70.40 Hourly

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