Web Content and Conversion Manager

Web Content & Conversion Manager

The Web Content & Conversion Manager defines and executes the strategic roadmap for website content and conversion performance. This role blends SEO expertise, data-driven optimization, content strategy, and hands-on execution to drive engagement, conversion rates, and revenue across all site experiences. The role partners with Brand & Creative, Technology, Analytics, Revenue Management, Product, and Partnerships to deliver a best-in-class digital experience.

Your Role

SEO & Discoverability

• Execute SEO and GEO best practices across content, templates, tagging, and taxonomy to maximize organic visibility and qualified traffic
• Conduct keyword and competitive research using tools such as SEMrush to inform content strategy and on-page optimization
• Partner with development teams to implement SEO best practices across site architecture, templates, and CMS workflows
• Ensure all content is optimized to improve search performance, engagement, and conversion outcomes

Data Analysis & Optimization

• Analyze site traffic, user behavior, and conversion patterns to identify optimization opportunities
• Define and track KPIs across traffic, engagement, and conversion; translate insights into action
• Own A/B testing and CRO roadmap across key site areas
• Continuously optimize content, layouts, messaging, and user flows based on data and testing insights

Content Strategy & Planning

• Own the roadmap for website content and conversion optimization initiatives
• Manage a content calendar aligned to business goals and promotional planning
• Collaborate cross-functionally to align offers and messaging with revenue and growth goals
• Define site structure and communication strategies across the full conversion funnel

Content Creation & Execution

• Oversee creation of high-performing, audience-targeted website content
• Manage end-to-end execution of content initiatives across internal teams and external partners
• Integrate partner and promotional content while ensuring consistency and conversion impact
• Ensure all content supports usability, engagement, SEO, and conversion best practices

Cross-Functional Collaboration

• Partner with Brand, Technology, Analytics, Revenue, Product, and Partnerships to deliver a cohesive digital experience
• Provide stakeholders with clear insights and recommendations based on performance data

Qualifications:

Experience & Qualifications

Required Education and Experience

• Bachelor’s degree in eCommerce, Business Management, or related field
• 5+ years of experience in a leadership role within eCommerce, travel, or hospitality industries
• Experience in increasing scope and strategic responsibility
• Strong background in eCommerce within service industries
• Demonstrated success developing and implementing content strategies that improve conversion rates

Knowledge, Skills & Abilities

• Excellent communication and cross-functional team management skills
• Ability to collaborate effectively with internal teams and external partners
• Proven ability to manage website content projects end-to-end
• Strong quantitative and analytical skills with attention to detail and data-driven decision-making
• Ability to work under pressure, meet deadlines, and interact effectively with stakeholders
• Strong communication, critical thinking, and presentation skills (written and verbal)
• Proficiency in Microsoft Office (Excel, Word, PowerPoint)
• Experience with Adobe Suite, SEMrush, and FullStory

Compensation

About Us

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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