Campaign Executive

Job Title

• Title: Campaign Executive
• Department: Marketing (Academic Division)
• Location: Sector -62 , Noida

About the Role

Introduction – the ‘why’

This is an exciting opportunity to join the Academic division in a Marketing role focused on Higher Education demand generation. The position plays a key role in driving Marketing Qualified Leads (MQLs) through targeted digital campaigns, primarily email, contributing directly to business growth.

It offers a strong career path for candidates interested in digital marketing, CRM systems, and campaign execution, with exposure to global marketing teams and best practices.

The role is particularly interesting due to its focus on data-driven marketing, CRM tools like Salesforce Marketing Cloud, campaign optimization, and collaboration with global stakeholders, enabling continuous learning and skill development in modern marketing technologies.

Opportunity – the ‘what’

Day-to-day responsibilities

You will be responsible for executing and supporting digital marketing campaigns and related activities, including:

• Executing marketing campaigns across digital channels (primarily email) to achieve campaign goals
• Building, proofreading, QA testing, scheduling, and deploying email campaigns based on campaign owner plans
• Ensuring campaigns follow best practices and are delivered on time and to specification
• Collaborating and communicating effectively with campaign owners throughout execution
• Delivering a consistent stream of Marketing Qualified Leads (MQLs) and opportunities through campaigns
• Supporting CRM and Sales reporting, ensuring accurate and timely product and customer data
• Updating product data for web platforms
• Creating sales enablement tools for Higher Ed Sales teams
• Managing subscriber data in Salesforce Marketing Cloud (SFMC), ensuring compliance with opt-outs and removing duplicates

Impact of the role

This role directly contributes to lead generation and revenue growth by delivering high-quality marketing campaigns. It ensures data accuracy, supports sales teams with tools and insights, and strengthens collaboration across global marketing functions. The Campaign Executive plays a key role in maintaining efficient marketing operations and achieving campaign performance targets.

About You

Essential Criteria

• Experience in building and executing email marketing campaigns
• Experience with Salesforce Marketing Cloud, Salesforce, or other ESPs/CRM platforms
• Strong verbal and written communication skills
• Excellent time management, prioritization, and organizational skills
• High attention to detail
• Ability to manage multiple tasks and meet deadlines
• Proficiency in Microsoft Office tools (Excel, Word, etc.)
• 1–2 years of relevant work experience

Desirable Criteria

• Basic knowledge of publishing and/or online marketing
• Proficiency in HTML
• Experience with tools such as Photoshop

Queries

• Please contact [email protected] with any queries relating to this role.

Salary

• Dependent on skills and experience

Please apply on Careers.oup.com.