Senior Manager, Local Media

The Senior Manager, Local Media is responsible for leading the strategy and execution of local paid media efforts across all markets, ensuring campaigns are consistent, efficient, and aligned with overall performance goals. This role serves as the primary liaison between internal leadership, agency partners, and franchise owners, driving alignment, accountability, and clarity across stakeholders.

This position oversees local agency partners, setting expectations for execution, optimization, and performance standards while conducting audits and addressing gaps as needed. The role establishes consistent measurement frameworks and ensures results are communicated clearly and effectively to franchise owners.

The Senior Manager supports franchise owners by managing expectations, addressing performance concerns, and advocating for local market needs while maintaining alignment with national strategy. They also develop educational materials to improve understanding of media investment and performance.

Additionally, this role leads local media strategy for new location launches, partnering with agencies and internal teams to build scalable plans, ensure successful campaign execution, and transition into ongoing demand generation programs.

Qualifications:

8+ years of experience in digital marketing, paid media, or local marketing strategy

Strong expertise in paid social, paid search, and local media performance

Experience managing agency partners and driving consistent execution and optimization

Background in franchise or multi-location environments preferred

Ability to evaluate performance and establish consistent measurement frameworks

Strong communication and stakeholder management skills, including working with non-marketing audiences

Proven ability to manage competing priorities in a complex environment

Problem-solving mindset with a focus on improving performance outcomes

Bachelor’s degree in Marketing, Business, or related field

Ability to work onsite four days per week

Compensation

$104,000.00-$130,000.00 Yearly

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