Marketing Automation Specialsit

Marketing Automation Specialist

Hybrid | Austin, TX | Contract-to-Hire

We are seeking a Marketing Automation Specialist to design, execute, and optimize automated marketing programs that drive lead generation, nurturing, and customer engagement. This role will focus on building scalable workflows, improving campaign performance, and aligning marketing efforts with sales objectives.

Responsibilities:

• Build, launch, and optimize automated marketing campaigns, including lead nurturing, drip campaigns, and lifecycle programs
• Manage and maintain marketing automation platforms and CRM integrations
• Develop audience segmentation strategies to improve targeting, personalization, and engagement
• Partner with marketing and sales teams to align automation workflows with lead generation and conversion goals
• Implement lead scoring models and lifecycle stages to improve funnel efficiency
• Analyze campaign performance and provide actionable insights to optimize open rates, conversions, and pipeline impact
• Ensure data integrity, enrichment, and compliance across marketing systems
• Support integration of marketing automation with paid media, email, and web campaigns

Qualifications:

• 5 years of experience in marketing automation, CRM, or digital marketing
• Hands-on experience with marketing automation platforms and CRM systems
• Experience building workflows, segmentation, and lead nurturing programs
• Understanding of lead scoring, lifecycle marketing, and funnel management
• Strong analytical skills with the ability to translate campaign data into insights
• Detail-oriented with strong organizational and project management skills

Experience with the following or similar tools:

• Marketing Automation Platforms: HubSpot, Marketo, Pardot (Marketing Cloud Account Engagement)
• CRM Systems: Salesforce, Microsoft Dynamics, HubSpot CRM
• Email & Campaign Management: Iterable, Mailchimp, ActiveCampaign
• Analytics & Reporting: Google Analytics, Looker Studio, Tableau
• Data & Integration Tools: Zapier, Workato, Segment
• Collaboration & Workflow: SmartSheet, Asana, Monday.com, Jira

Compensation

About Us

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