Digital Marketing Specialist

Digital Marketing Specialist

Hybrid | Austin, TX | Contract

We are seeking a Digital Marketing Specialist to support the execution and optimization of multi-channel campaigns across social media, CRM platforms, and paid media. This role will focus on driving engagement, lead generation, and campaign performance through data-informed decision-making.

Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across paid media channels, including search, display, and paid social
• Manage organic and paid social media presence, including content scheduling, community engagement, and performance tracking
• Develop and execute CRM campaigns (email, lifecycle, and automation) to support lead nurturing and customer retention
• Analyze campaign performance and provide actionable recommendations to improve ROI, conversion rates, and engagement
• Collaborate with cross-functional teams to align messaging, creative, and targeting strategies
• Monitor trends, platform updates, and competitor activity to identify new opportunities
• Maintain and optimize marketing data within CRM and marketing automation tools
• Prepare regular performance reports and dashboards for stakeholders

Qualifications:

• 3+ years of experience in digital marketing, with hands-on experience across paid media, social, and CRM/email marketing
• Proficiency with platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and marketing automation/CRM tools (e.g., HubSpot, Salesforce, Marketo)
• Experience analyzing campaign performance using tools such as Google Analytics or similar reporting platforms
• Familiarity with audience segmentation, A/B testing, and conversion optimization techniques
• Strong organizational and project management skills with attention to detail
• Ability to translate data into clear insights and recommendations

Preferred:

• Experience with marketing automation workflows and lead scoring
• Knowledge of SEO and content marketing best practices
• Basic understanding of HTML/CSS for email or landing page edits
• Experience with dashboard and reporting tools such as Tableau or Power BI

Compensation

About Us

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