Email Marketing Specialist

Email Marketing Specialist

Hybrid | Austin, TX | Contract

We are seeking an Email Marketing Specialist to support the strategy, execution, and optimization of email and CRM-driven campaigns. This role will focus on driving engagement, lead nurturing, and customer retention through data-informed lifecycle marketing programs.

Responsibilities:

• Build, execute, and optimize email marketing campaigns, including newsletters, drip campaigns, and triggered lifecycle journeys
• Manage campaign development within CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo)
• Segment audiences and personalize messaging to improve engagement and conversion rates
• Develop and implement A/B testing strategies across subject lines, content, cadence, and targeting
• Monitor campaign performance, including open rates, click-through rates, and conversions, and provide actionable insights
• Collaborate with marketing, sales, and creative teams to align messaging and campaign goals
• Maintain data hygiene and ensure compliance with email marketing regulations (CAN-SPAM, GDPR where applicable)
• Support integration of email campaigns with broader digital efforts, including paid media and web initiatives

Qualifications:

• 4+ years of experience in email marketing, CRM, or lifecycle marketing
• Hands-on experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce Marketing Cloud, Marketo)
• Experience building segmented campaigns, workflows, and automated programs
• Familiarity with email performance metrics and optimization techniques
• Basic HTML/CSS knowledge for email editing and troubleshooting
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Experience with lead scoring and lifecycle marketing strategy
• Understanding of customer journey mapping and personalization strategies
• Experience with analytics tools (e.g., Google Analytics) and reporting dashboards
• Familiarity with data integrations and marketing technology ecosystems

Compensation

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