Paid Media Manager

We are looking for an experienced Paid Media Manager to join our team in Lincolnton, North Carolina, in a contract role with the potential to become permanent. This position is ideal for a hands-on digital advertising specialist who can evaluate channel performance, shape a stronger media strategy, and turn paid traffic into measurable business growth. The right candidate will bring a balanced background in B2B marketing with exposure to B2C campaigns and will be comfortable working closely with creative and digital stakeholders in an onsite environment during the initial phase of the engagement.

Responsibilities:
• Lead paid media efforts across platforms such as Google, social advertising channels, and geofencing programs to improve traffic quality and conversion outcomes.
• Review current campaign results, identify inefficiencies in media spend, and recommend adjustments that strengthen return on investment.
• Build and refine digital advertising strategies that support both lead generation and online sales performance.
• Partner with internal creative and digital teams to align campaign messaging, landing page experience, and audience targeting.
• Translate performance data into clear recommendations on which channels should be expanded, optimized, or reduced.
• Monitor user behavior after ad engagement and collaborate with website and user experience partners to improve on-site performance.
• Manage campaign execution with a mix of strategic planning and day-to-day oversight, ensuring initiatives move from concept through delivery.
• Support the transition of paid media ownership from an external agency to a more effective internal management approach as needed.

Qualifications:

• Proven experience managing paid digital advertising programs across Google and social media platforms.
• Strong background in paid media strategy, campaign execution, and performance optimization.
• Experience working in B2B marketing environments, with additional exposure to B2C campaigns preferred.
• Ability to assess conversion trends, traffic quality, and channel effectiveness using campaign data.
• Familiarity with audience targeting approaches, including geofencing and platform-based segmentation.
• Understanding of how paid media performance connects with website engagement and user experience outcomes.
• Comfortable working onsite on a permanent basis during the first several months of the assignment, with potential for a hybrid arrangement later.
• Mid-level to senior-level expertise required; entry-level candidates are not suitable for this role.

Compensation

$47.50-$55.00 Hourly

About Us

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.