Lifecycle Marketing Specialist

Position Overview

We are seeking an execution-focused Lifecycle Marketing Specialist to join our team for a 9-month contract engagement. In this role, you will act as an embedded extension of the Lifecycle Marketing team, focusing on building automated nurture programs, scaling our communications infrastructure, and improving execution velocity across our marketing technology stack.

Qualifications:

Key Responsibilities

• Lifecycle Automation: Build, test, and deploy end-to-end customer journey programs and nurture streams.
• Trust Communications: Establish and manage the infrastructure for critical customer trust communications.
• Segmentation & Data: Implement an improved segmentation framework tied to product and account data to reduce manual list-building.
• Omnichannel Execution: Coordinate cohesive email and in-app messaging programs (via Pendo) to ensure a seamless customer experience.
• Process Standardization: Develop and document standardized Marketo templates and lifecycle processes to ensure long-term sustainability.
• Optimization: Monitor performance metrics and provide regular recommendations for campaign and journey improvements.

Proficiency in :

SFMC / HubSpot / Marketo / Braze ( or similar email automation software)

SMS experience / customer journey experience.

Compensation

About Us

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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