Martech Project Manager

Robert Half Marketing and Creative has a client seeking a Marketing Technology Project Manager to lead a high-impact marketing technology transformation initiative. This individual will play a critical role in managing the migration from Marketo to Salesforce Data Cloud (Data360) and Marketing Cloud Engagement, while driving alignment across a highly cross-functional stakeholder group.

This is a highly visible role within a global marketing organization, ideal for a project manager who excels at leading complex technology transformations, organizing stakeholders, and driving clear communication at all levels of the business.

Responsibilities:

Lead Marketing Technology Transformation

• Manage end-to-end project execution for migration from Marketo to Salesforce Data Cloud and Marketing Cloud Engagement
• Partner closely with internal teams and third-party consultants to ensure successful platform implementation and integration
• Own the first 2–3 months of focused migration efforts, followed by broader martech transformation initiatives

Project & Stakeholder Management

• Coordinate across a diverse group of stakeholders, including marketing, business unit leadership, systems/IT, and platform teams
• Establish and maintain project plans, timelines, and deliverables using Agile methodologies
• Bring structure and organization to an evolving environment lacking formal PM discipline

Executive Communication & Reporting

• Provide clear, concise updates to senior leadership and executive stakeholders
• Develop stakeholder communications including:
• Weekly / ongoing summary emails
• Bi-monthly presentation updates (deck format)
• Translate complex technical project details into digestible business-level insights

Cross-Functional Collaboration

• Work closely with Marketing Operations leadership and demand generation teams
• Serve as a centralized point of coordination for marketing, sales (Sales Cloud), and platform teams
• Ensure stakeholder alignment, engagement, and buy-in throughout the transformation lifecycle

Process Improvement & Future-State Enablement

• Help establish scalable project management processes for future technology transformations
• Support ongoing optimization of marketing technology infrastructure and campaign enablement

Qualifications:

5+ years of Project Management experience, with a focus on technology or marketing technology initiatives

Proven experience managing platform migrations or large-scale system implementations

Experience with Marketo, Salesforce Marketing Cloud (SFMC), or Salesforce Data Cloud strongly preferred

Strong understanding of marketing operations and martech ecosystems

Demonstrated success managing cross-functional stakeholders at multiple levels, including executive leadership

Experience working in Agile environments

Exceptional communication skills, with the ability to:

• Summarize complex initiatives clearly
• Adapt messaging for technical vs. business audiences

Highly organized with strong attention to detail and ability to manage multiple workstreams simultaneously

Experience with Wrike or similar project management tools is a plus

Compensation

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