HubSpot Automation & Spanish Social Media Coordinator

Opportunity Snapshot

• Industry: Nonprofit
• Schedule: 20 hours/week
• Availability: Regular weekday availability between the hours of 8 am-5 pm EST; weekly team meeting on Mondays at 12:15-1:45 pm EST. Once-a-week meetings with Marketing, Weekly 1:1 with Supervisor, Occasional Meetings with other departments and influencers. Able to grow to 30hrs/week
• Location: Remote (US-Based)
• Reports To: Communications Specialist
• Role Type: HubSpot Automation & Spanish Social Media Coordinator
• Time zones: PST, MST, CST, ET (Supervisor)

Mission

Reach a digitally connected world by spreading the message of truth in compelling and creative ways, so people know Jesus and grow in their faith.

Who We Are

We are a nonprofit organization leveraging digital marketing, online advertising, and technology to share the Gospel with people around the world. Every day, individuals searching for hope encounter biblical resources through GMO's websites, advertising campaigns, and digital ministry platforms.

Unlike traditional ministries, GMO reaches seekers at scale—connecting with people in multiple languages and cultures through innovative digital strategies designed to meet people where they are online.

Our Core Values

• Biblical Authority
• Gospel Centrality
• Authenticity
• Global Reach
• Stewardship
• Transformation
• Adaptability
• Prayer

About the Hiring Leader

Position: Communications Specialist

Professional Background

She is an experienced executive marketing strategist with nearly three decades of leadership across nonprofit, B2B, B2C, and high-growth organizations. Throughout her career, she has helped organizations align strategy, marketing, communications, and brand identity while preserving their mission and culture.

She brings a unique blend of strategic thinking and creative execution, believing that successful marketing begins with understanding an organization's identity before determining how to communicate it.

Leadership Style

She leads collaboratively while maintaining high expectations for quality and excellence. She enjoys mentoring team members who take ownership, communicate proactively, and consistently produce thoughtful, polished work.

She values people who can take direction, exercise sound judgment, and independently execute projects with minimal oversight.

What Motivates Her

• Seeing the mission translated into meaningful impact
• Strong alignment between messaging and execution
• Strategic thinking paired with creative excellence
• Teams that embrace change and continuous improvement

What Frustrates Her

• Inconsistent branding or messaging
• Poor attention to detail
• Work that feels disconnected from the organization's mission
• Missed deadlines or inconsistent execution

Communication Style

She appreciates proactive communication, thoughtful questions, and concise updates. She prefers team members who identify solutions rather than simply presenting problems and who communicate early when priorities or timelines shift.

How to Best Support her

The ideal Social Media Coordinator takes ownership of daily execution while maintaining exceptional quality standards. They proactively keep projects moving, communicate progress clearly, and ensure every piece of content accurately reflects our voice and visual identity.

About This Opportunity

We are seeking a detail-focused, bilingual HubSpot Automation & Spanish

Social Media Coordinator to serve as both our technical HubSpot execution builder

and the digital voice of our Spanish social media outreach across multiple social platforms including Instagram (32,500 followers) and Facebook (4.7 million followers).

This hybrid role bridges the technical "science" of our email automation and website

quality with the relational "art" of engaging our Spanish-speaking audience. You don't need to write English strategy or create visuals from scratch—our creative team provides the direction, copy, and templates. We need a precision-focused operator who can plug assets into HubSpot flawlessly, build out workflows, manage our social ecosystem, and ensure all Spanish content across our brand is culturally and grammatically pixel-perfect.

You'll collaborate closely with the Campaign & Communications Projects Specialist while helping ensure social media content reflects the organization's mission, values, and commitment to excellence.

Position Summary

The Social Media Coordinator is responsible for planning, creating, scheduling, publishing, and optimizing social media content across multiple platforms.

Using existing content, campaign materials, and creative direction, you'll transform long-form resources into engaging social media posts, graphics, reels, stories, and carousels that resonate with audiences while remaining faithful to the organization's voice.

You'll also engage with online communities, monitor content performance, and contribute ideas that help improve engagement while maintaining consistency across all digital channels.

The Ideal Candidate

The ideal candidate is an organized, proactive, and highly dependable marketing professional who genuinely enjoys bringing ideas to life through social media.

They possess exceptional attention to detail and naturally notice inconsistencies in design, grammar, formatting, messaging, and branding before content is published.

Rather than waiting for detailed instructions, they confidently manage their workload, prioritize tasks effectively, and consistently meet deadlines.

They enjoy working within established brand guidelines while contributing creative ideas that improve engagement and strengthen the organization's online presence.

Most importantly, they understand the importance of communicating biblical truth with clarity, excellence, and authenticity.

Key Responsibilities

HubSpot Email & Automation Execution (~8–10 hrs/week)

● Email Construction: Build, format, QA, and schedule 2–3 marketing emails per

week in HubSpot using provided copy, images, and brand guidelines.

● Workflow & Drip Automation: Set up, test, and maintain automated

lead-nurturing sequences, drip campaigns, and behavioral triggers inside

HubSpot.

● Landing Page Creation: Build occasional simple, conversion-optimized landing

pages and forms (1–2 per month or less) using HubSpot’s page builder.

● Data & Performance Insights: Analyze weekly email performance (open rates,

CTRs, conversions) and provide brief, actionable optimization insights.

Social Media & Content Management (~10–12 hrs/week)

● Account Management & Scheduling: Maintain the daily heartbeat, calendar, and

posting schedule using ClickUp, Brandwatch, and Storrito.

● Social Copywriting & Adaptation: Write engaging Spanish posts and adapt

longer-form English creative assets into high-engagement hooks (carousels,

infographics, "Versículo del Día" graphics, testimonial excerpts).

● Visual Formatting: Use Canva to edit social visuals using pre-built branded

templates, selecting imagery that reflects ExploreGod’s "authentic warmth"

and avoids religious clichés.

● Community Moderation: Monitor comments, direct messages, and engagement

with grace and excellence, keeping the account a safe,

welcoming space for seekers.

Spanish Copy Editing & Quality Control (~1–2 hrs/week)

● Website & Asset Proofreading: Serve as the primary Spanish proofreader for

web pages, landing pages, and campaign collateral.

● Brand Alignment: Ensure all translated or written Spanish text maintains proper

theological nuance, accurate grammar, and cultural relevance across diverse

Spanish-speaking regions.

Qualifications & Requirements● Bilingual Mastery: Native or near-native Spanish fluency (written and verbal)with professional English proficiency. Exceptional proofreading skills with an obsession for correct Spanish grammar, syntax, and tone.

● HubSpot Builder Experience: Proven hands-on experience building emails, workflows, and landing pages inside HubSpot. Familiarity with HTML/CSS for minor email formatting tweaks is a plus.

● Social & Design Tech Stack: Proficient in Brandwatch, Storrito, Canva, and social listening/analytics.

● Modern Operations Skills: Highly comfortable managing tasks in ClickUp, collaborating in Slack, and using Google Workspace

● QA & Detail Obsession: A natural "finisher" who catches broken links, formatting quirks, alignment issues, and typos long before hitting "send" or "publish".

● Eye for Layout & Formatting: A strong sense of visual hierarchy, spacing, and clean formatting so that emails and social posts look premium and on-brand.

● Data-Literate: Able to translate HubSpot and social analytics into clear, simple recommendations.

● Must be US-Based and authorized to work in the U.S. as a 1099 contractor.

● Full alignment with ExploreGod’s Statement of Faith.

Preferred Qualifications

• Experience using Adobe Creative Suite (Illustrator, InDesign, Photoshop)
• Basic website editing experience (e.g., WordPress, Squarespace, or similar)
• Experience creating lead magnets, PDFs, or marketing collateral
• Familiarity with brand storytelling or messaging frameworks

Software & Technology

• HubSpot
• Brandwatch
• Storrito
• Canva
• ClickUp
• Google Workspace
• Slack